OVERVIEW OF THE PROBLEM
What is your ideal client currently struggling with? How does working with you solve this?
Remember to talk to your ideal client at the stage that they are at! Focus on the benefit of working with you
(vs. small details like what programs you use)
YOUR PROCESS
What does the process of working with you look like? Get specific. E.g. Fill in questionnaire —> Discovery call —> Contract signed —> Work begins
Get specific on what they can expect! Let your audience know what it's like to work with you. Outline your process, timeline and how they can get started. Check out neshawoolery.com/design and leahkalamakis.com/custom-websites for inspiration.
STEP 1
Detail step 1 in your process
STEP 2
Detail step 2 in your process
STEP 3
Detail step 3 in your process
“Here is another opportunity to add a testimonial!”
3 MAIN PACKAGES
If you’re just starting out, you will probably want to appeal to everyone. This is actually the wrong way to go about it.
I strongly encourage you to create 3 very specific packages. And I believe you should include your price. Otherwise, most people will assume you are too expensive + walk away without contacting you!
Professional
$29 /mo
First wonderful feature
Another phenomenal feature
Probably the third feature
Penultimate perhaps
Let's make this the final one
Professional
$29 /mo
First wonderful feature
Another phenomenal feature
Probably the third feature
Penultimate perhaps
Let's make this the final one
Professional
$29 /mo
First wonderful feature
Another phenomenal feature
Probably the third feature
Penultimate perhaps
Let's make this the final one
YOUR AVAILABILITY
SELECTED WORK
Show off your best stuff! What do you want to be known for? Curate your portfolio to reflect this.
FAQ
Answer any questions your potential client could have. This is a great place to cover any objections to working with you!
Question:
Answer:
Question:
Answer: